Filmmakers by training tend, in my experience, to register deep discomfort when the word 'authenticity' is used anywhere near media. Since 'authenticity' and 'video' as a communication platform are set to top the trend charts this year for the marketing and communications world, it's a double bind - the perfect trend paradox! The image that sits alongside Impakt festival's theme announcement is the perfect embodiment - watermark intentional, I can only guess...