In recent years it seems that the Oscars has become more about pandering to celebrities then it has been about recognising great work across the board in cinema and film making.
I think this is particularly evident in the outrageously over priced "gift bags" being handed out to the celebrities this year. The academy should not be allowing these external companies to massively reward these actors and actresses, who are already massively overpaid, with free gifts worth $200,000 plus.
The Academy should be reinvesting this money back into the industry and giving new films makers the opportunity to develop there craft and create new and original movies, which the industry desperately needs.
Oscar nominees in this year’s major categories will go home with a gift bag worth $200,000, featuring such essential items as a breast lift, sex toy and 15-day walking tour of Japan. All acting and directing nominees will receive the luxury goodie bag from Los Angeles firm Distinctive Assets, which works with companies hoping to capitalise on the fame of Oscar hopefuls. The bag’s value this year is a record – last year it featured items worth a measly $125,000.