Do the words 'digital engagement' terrify you or send you running for the hills? Do you really know how an event app can boost engagement at your events? Or does event technology all sound like double Dutch to you? Here are seven questions worth considering to identify the best app to increase your delegate engagement and overall event success.
Back in 2011, roughly 9% of events offered mobile apps as part of the attendee experience (MPI, 2014). Fast-forward to the present, and the event technology landscape has changed dramatically, with a recent study projecting that 86% of US planners will use mobile event apps by 2016. Event apps have evolved into so much more than a digital agenda, but with all the bells and whistles that event app providers are offering, how do you discern between necessity and frivolity?